back
Jump to: Scientific Posters Home | PowerPoint Tutorial Home
 next
How do I create a scientific poster?
Order Now!

Graphics: Part 1 of 3

A poster presenter explaining her poster.
Purpose

Market studies show that communication effectiveness is increased 40 to 50 percent when a visual is added to the spoken word. However, the wrong visual aid will have just the opposite effect and message understanding can be decreased. It is important to get the message to the audience as quickly as possible.

Graphics (illustrations, photographs, charts, and graphs) or other visual aids (models, props, samples, etc.) should be used for the following reasons:

  • For increased audience interest. It is necessary to catch and hold audience attention before they can receive your message.
  • For increased understanding. If information is of a complex or technical nature, it may be necessary to communicate the information visually as well as verbally for the message to be understood.
  • For enhanced retention. People retain visual images far longer than the written word.
  • For increased efficiency. Studies indicate that the same message can be communicated faster by using visuals.
Image File Formats

The types of graphics that can be imported into your PowerPoint fall into two main categories; Bitmap (Paint-Type) and Object-Oriented (Draw-Type). We recommend using common formats such as .JPG, .BMP, .WMF or .TIF files. Unusual files such as QuickTime compressed, Picture Viewer, PICT & EPS don’t always translate well. When you are saving or exporting your images, you need to carefully determine the file type in order to get the best looking final image.
MAKESIGNS.COM Scientific Posters Home
Order Now!